You’ve already visualized the product a neat bottle or can, a familiar flavour, and a clear incentive for someone to want to try your specific focus drink again. You might even have a brand name, a benchmark product, and a launch month. And then the quotations come. One supplier says they can get your product launched quickly. Another says you’ll need a custom formulation. One can give you a low unit price, but packaging and testing are additional. And you realise the decision is more complex than the idea.
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