MISHQ is a premium lingerie and professional bra-fitting brand in India focused on helping women discover true comfort, confidence, and support through expert-led fitting sessions and carefully curated lingerie collections. The brand specializes in personalized bra fitting experiences designed around Indian body types, offering more than 120 inclusive bra sizes ranging from A to K cups. MISHQ combines premium global lingerie brands with body-positive guidance to ensure every woman finds a bra that genuinely fits her lifestyle, shape, and comfort preferences.